The Three Corners Hotels and Resorts have become one of the hospitality industry’s most dynamic and successful chains. As a Belgian executive in the textile sector in the Middle East, he predicted to his three sons, Didier, Christophe and Pascal that this part of Egypt, in time, would develop into a new top destination; a vision that soon became reality. With a corporate philosophy of supporting the local community and environment, Mr. Frans Lambrecht together with his spouse, Mrs. Cecile Lambrecht, encouraged the need for improving standards spanning the areas of tourist behaviour, hospitality marketing, strategic tourism management, as well as hospitality and leisure tourism. The Three sons were given a clear assignment, “Start your own business!”. They opened the very first ice-cream parlour around the Red Sea in December 1987. The success was instant. They rapidly opened a restaurant “Chez Pascal” and a Disco “Cha Cha”; both becoming extremely popular. The three businesses were merged into one company, referencing the three brothers and thus becoming “The Three Corners”. In 1989, Frans and Cecile Lambrecht came up with the idea to go into the hotel business. The Three Corners Village in Hurghada started with a capacity of just 78 rooms. Today, the company operates and manages hotels and resorts accounting for more than 3000 rooms, spread over 12 hotels, within the Egyptian Red Sea Riviera and Budapest, Hungary.